Free Download Digital Marketing Strategy 2023Published 5/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.99 GB | Duration: 1h 45m
Get a fresh perspective on your content, your choice of platform, and your strategy
What you'll learn
Establishing your social media strategy
Conducting a social media audit
Refining your content mix
Optimizing paid, earned, shared, and owned media
Requirements
The course is for all workers and e-marketing managers and students
Description
Social media is now a huge marketing field with many different complexities and ramifications. In the Social Media Strategies course, we will help you solve this complexity and turn the platforms into a paved path for marketing exploitation. This course deals with everything related to digital marketing strategies, from understanding the mechanism of audience targeting and analyzing competitors on social media, to how to determine the buyer persona and study his purchasing behavior.Get a fresh perspective on your content, your choice of platform, and your strategy. Join a short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.The Social Media Strategies course also deals with explaining the SWOT analysis model and clarifying what is meant by KPIs and their mechanism of action. The course does not neglect to answer many questions, the most important of which are: how to create marketing content, what are the ways to write creative content, in addition to studying the image of brands and how to calculate the customer conversion rate.Upon completion of the course, you will be able to understand social media analysis tools, how data is read, in addition to how to measure the success of goals, as well as formulating them from the beginning.
Overview
Section 1: The Digital Marketing Basics
Lecture 1 Digital Marketing Principles
Lecture 2 Outbound Vs. Inbound
Lecture 3 Digital Marketing Framework
Lecture 4 Digital marketing Channels_1
Lecture 5 Digital Marketing Elements 1 Content Marketing
Lecture 6 Digital Marketing Elements 2 SEO
Lecture 7 Digital Marketing Elements 3 Paid Media (PPC)
Lecture 8 Digital Marketing Elements 4 Email Marketing
Lecture 9 Digital Marketing Elements 5 Social Media
Lecture 10 Digital Marketing Elements 6 Analytics
Lecture 11 Digital research
Section 2: The Components & Elements Of Digital Strategy
Lecture 12 The Buyer's Journey
Lecture 13 Digital Marketing Functions
Lecture 14 Digital Strategy and Resources
Lecture 15 Budgeting
Lecture 16 Determining ROI
Lecture 17 KPIs
Lecture 18 Review & Adapt, Digital Activities & Research
Lecture 19 Social Listening, Digital Audit & Audit Structure
Lecture 20 Creative and Content Strategy & Planning
Lecture 21 Channel Specifications and Identification
Lecture 22 Media Plan & Campaign Action Plan & Results
Entrepreneurs looking to establish their digital marketing department,Business owners looking to transform their marketing into a more digitalized platform,Marketing managers aiming to transition into the digital marketing world,Digital marketing managers looking to optimize their strategies and plans
Homepage
https://www.udemy.com/course/digital-marketing-strategy-g/
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