all
of the places your customers spend their time.
To do this, you need to start thinking about an
omni-channel traffic strategy.
Grow any ecommerce business with incredible power and reach of Google Ads. You'll learn how to create omni-channel ad campaigns for Google Search, Display Network, Google Search, Shopping and YouTube.
Master the Google Display Networkwith Brett Curry, the CEO and Founder of a top Google ad agency.
Google Search AdsStrengthen any ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.
Google Shopping AdsBuild high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.
YouTube Video AdsThis course includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.
Diversify any traffic systemand become one of the few full-stack media buyers in the game who can scale ad campaigns beyond Facebook to Google and YouTube!
Course CurriculumSmart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a
YouTube Masterclass taught by Google Premier Partner Brett Curry.
In this on-demand Smart Course, you'll learn how to build a diversified traffic system for any ecommerce business using
Google Search, Display Network, Shopping, and
YouTube ads.SESSION 1Setting Up Shop & Building Your Ad AccountsMODULE DETAILS⊕"Why Google Ads?" & Building the Proper Framework
⊕Shopping Funnels
⊕Fueled by Data & Insights
⊕Google Analytics Setup & Enabling Remarketing Lists
⊕Building Remarketing Lists, Setting Goals & Understanding Attribution
⊕Connecting AdWords & Google Analytics
⊕Setting UP Google Merchant Center
⊕YouTube Channel Setup
SESSION 2The Google Display Network: Art, Science & StructureMODULE DETAILS⊕Display Remarketing Setup
⊕The Abandoned Cart Remarketing Sequence
⊕The Top 4 Remarketing Campaigns You'll Need
⊕Display Remarketing Bidding Strategies
⊕4 Steps to Killer Display Ads
⊕Campaign Creation & Responsive Ads
⊕Measure Success on GDN
SESSION 3Brand Search With Google AdsMODULE DETAILS⊕"Why Branded Search Campaigns?"
⊕Google Ads Account & Campaign Structure
⊕Keyword Research & Match Types
⊕Creating Great Search Ads
⊕Search Ad Campaign Creation
⊕Audience Targeting
SESSION 4Google Shopping CampaignsMODULE DETAILS⊕Google Shopping Overview
⊕Product Feed Tips: Part 1
⊕Product Feed Tips: Part 2
⊕Google Merchant Center & Feed Diagnostics
⊕Google Shopping Campaign Creation
⊕Google Shopping RLSA Campaign Creation
⊕Measuring Success with Google Shopping
SESSION 5YouTube Remarketing AdsMODULE DETAILS⊕Intro to YouTube Advertising
⊕YouTube TrueView Ads
⊕Creating Killer Video Ads
⊕YouTube Top Audiences
⊕Creating YouTube Remarketing Campaigns
⊕Measuring Success with YouTube
SESSION 6Foundation & Structure For SuccessMODULE DETAILS⊕Understanding TrueView Ads
⊕Conversion Paths & Shopping Funnels
⊕Attribution Models & Cross Channel Issues
⊕Setting Up Your Google Ads Account
⊕Google Ads Custom Columns
⊕Build Video Viewers Lists
SESSION 7Crafting The Perfect YouTube AdsMODULE DETAILS⊕7 Tips for Killer YouTube Ads
⊕What, Who, How
⊕Testimonial Sandwich
⊕Story Principles
⊕The Story & The Glory
⊕The Pitchman Demo
⊕7 Conversion Killers
⊕7 Resources
SESSION 8Audience TargetingMODULE DETAILS⊕In-Market Audiences
⊕Custom Intent Audiences
⊕Affinity Audiences
⊕Custom Affinity Audiences
⊕Life Events
⊕Keyword Targeting & Placements
⊕"And" Targeting vs. "Or" Targeting
SESSION 9Bids & BudgetsMODULE DETAILS⊕In-Market Campaign
⊕Creating Your First Ad
⊕Custom Intent Campaign
⊕Affinity Campaign
SESSION 10Campaign Management & OptimizationMODULE DETAILS⊕Custom Intent Clarification
⊕Keyword Campaign
⊕Placement Campaigns
⊕Frequency Caps
⊕How the Bidder Works
⊕Optimization Basics
⊕Key Metrics to Measure
⊕Keys to Growth: New Videos & Audiences
⊕Watch Audience Insights
SESSION 11Completing Your YouTube FunnelMODULE DETAILS⊕Video Viewer Audiences
⊕Video Viewer Campaign
⊕Remarketing Campaigns:Trueview for Shopping
⊕Target Video Viewers inSearch & Shopping
⊕Encourage Repeat Purchases