Free Download 57 Genius Print Ads With Brilliant Design TechniquesPublished 7/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 271.92 MB | Duration: 0h 35m
The Ultimate Graphic Design Course Which Covers the conception & Idea generator to create an attractive ADS - SEO
What you'll learn
Work through the entire package design process
Learn a few of the upcoming design trends for 2022 and how to create them!
Learn photo editing and manipulation in Adobe Photoshop
Create logos and branding packages for potential clients
Understand and learn the essential tools and capabilities of Adobe Photoshop, Illustrator and InDesign
Requirements
Software not Included
If you use Adobe products, I highly suggest using versions CS6 or higher to have a more smooth experience with the course, but not a requirement.
Description
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail.From 2015 to 2023, U.S. companies spent an average of $25 billion annually on print advertising. While these numbers have declined somewhat over the last decade, print advertising is still a viable form of marketing and necessary in specific markets. It can reach potential customers in ways that digital marketing cannot. Lucid Advertising believes your print collateral should be used alongside other media to communicate your message, so it should complement your overall marketing strategy and work together with your other tactics to achieve your business goals.4 Types of Powerful Print AdvertisingPrint media allows you to showcase your brand and products across multiple formats. Some of the most effective types of print advertising include:1. NewspaperNewspaper ads are still highly regarded as a useful marketing tool for getting the message out to a particular audience. Consumers that read newspapers are proactive and engaging. Newspaper ads are also affordable, trustworthy and create a lasting impact.2. MagazineMagazine ads can give your brand center stage in popular publications across an immediate area or the United States. High definition displays can target a specific demographic or industry and stick with readers long after they close the magazine. Plus, when it comes to magazine ads, you are only limited by your creativity.3. Direct MailIf you do your research, you can target a specific demographic in direct mail. You can also measure your result using a variety of methods. Direct mail is cost-effective and highly individualized to the recipient. Plus, there are many flexible options based on your criteria.4. BrochuresEven in a technology-driven world, few marketing tools put you in direct touch with your audience as well as brochures. Brochures establish your authority, credibility and brand all in the same format. They hold lots of information that you can distribute to hundreds of people in a single sitting. Plus, brochures are among the most affordable ways to get the word out about your business.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: 57 genius print ads with brilliant design techniques
Lecture 2 Use the fold
Lecture 3 Make your audience look twice
Lecture 4 Use animals to send an important message
Lecture 5 Remind your audience of what other people live with
Lecture 6 Play with the magazine format
Lecture 7 Make use of newspaper columns
Lecture 8 Transform objects into parts of the body
Lecture 9 Turn the brand name into an adjective
Lecture 10 Reinterpret a famous image
Lecture 11 Have fun with famous logos
Lecture 12 Depict a feeling people can relate to
Lecture 13 Make color part of your message
Lecture 14 Be literal
Lecture 15 Appeal to people's tastebuds
Lecture 16 Depict inspiration
Lecture 17 Act on a once-in-a-lifetime moment
Lecture 18 Use humour
Lecture 19 Be thought-provoking
Lecture 20 Transform a recognizable icon
Lecture 21 Show don't tell
Lecture 22 Give letters life
Lecture 23 Use a visual metaphor
Lecture 24 Use bold colors
Lecture 25 Exaggerate the product's ability
Lecture 26 Play on words
Lecture 27 Arouse the taste buds
Lecture 28 Draw attention to imperfections
Lecture 29 Highlight dangerous behaviour
Lecture 30 Amplify the product's ingredients
Lecture 31 Trick the eye
Lecture 32 Go for an extreme close up
Lecture 33 Be inspired by music
Lecture 34 Create a sense of taste and aroma
Lecture 35 Unearth some fun facts
Lecture 36 Make comparisons
Lecture 37 Create a sense of movement
Lecture 38 Create a sense of loss
Lecture 39 Play with perception
Lecture 40 Acknowledge audience opinion
Lecture 41 Connect the tagline and image
Lecture 42 Take advantage of a white page
Lecture 43 Look to nature for inspiration
Lecture 44 Create a mood
Lecture 45 Appeal to fans
Lecture 46 Animate inanimate objects
Lecture 47 Use optical illusions
Lecture 48 Contrast technology
Lecture 49 Create an image with the product
Lecture 50 Break a pattern
Lecture 51 Be playful
Lecture 52 Choose familiar characters and icons
Lecture 53 Show how your product makes everyday tasks fun
Lecture 54 Inspire change for causes you believe in
Lecture 55 Leverage historical perspectives
Lecture 56 Use humor
Lecture 57 Surprise and delight your audience
Section 3: Where to start with print ads?
Lecture 58 Introduction
Lecture 59 1. Personalize Your Ads
Lecture 60 2. Write Gripping Headlines
Lecture 61 3. Optimize Layout and Typography
Lecture 62 4. Include Stunning Visuals
Lecture 63 5. Pre-Test the Effectiveness of a Print Ad
Section 4: 11 common advertising techniques
Lecture 64 Introduction
Lecture 65 1 - Rule of thirds and the golden ratio
Lecture 66 2 - Color psychology
Lecture 67 3 - Testimonials
Lecture 68 4 - Placement and typography
Lecture 69 5 - Visual path
Lecture 70 6 - Association
Lecture 71 7 - Emotion
Lecture 72 8 - Demographic positioning
Lecture 73 9 - Symbolism
Lecture 74 10 - Personification
Lecture 75 11 - Realism
Anyone interested in creating compelling and GREAT design.,Those wanting to learn the basics of Affinity Designer and learn the difference between Adobe Illustrator and Affinity Designer,Those interested in learning Photoshop, Illustrator and InDesign (Affinity Designer Too!),Anyone wanting to become a graphic designer part-time or full-time, or those who need design skills to elevate their current careers.
Homepage
https://www.udemy.com/course/57-genius-print-ads-with-brilliant-design-techniques/
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