Free Download Professional Diploma In Search Engine Marketing™
Published 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 12.78 GB | Duration: 13h 36m
Essentials of Search Engine Marketing & Tools to use
Free Download What you'll learn
What is SEO
How to set SEO Goals
How to accomplish SEO Goals
Benefits of SEO
Requirements
Be able to understand and communicate in Basic English
Description
The IIDM™ Professional Diploma in Search Engine Marketing™ is a 7-months course and examines the different essential levels of the search engine marketing facet of the digital marketing landscape, covering subjects like content marketing, search engine optimization, and analytics for seo marketing.You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Search Engine Marketing™Key Topics:Introduction to Search Engine MarketingLocal SEOMeasuring SEO performanceWebsite SEOE-Commerce Marketing SEOPaid Marketing SEOEmail MarketingYou hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing.Search Engine Marketing and Optimization are ever-changing aspects of marketing. Marketers are constantly challenged with the task of discovering the best techniques to get the business seen. Most people don't have the time, money, or energy to finish a major degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.
Overview
Section 1: INTRODUCTION
Lecture 1 Welcome to the International Institute of Digital Marketing™
Lecture 2 Training Overview
Lecture 3 Register Your Profile on IIDM™ Website
Lecture 4 Become An Affiliate with IIDM™
Lecture 5 Introduction to Search Engine Marketing
Section 2: MONTH 1
Lecture 6 What Is Search Engine Optimization (SEO)?
Lecture 7 What is Search Engine Marketing (SEM)?
Lecture 8 Reading Search Engine Result Pages (SERPs)
Lecture 9 Setting SEO Expectations
Lecture 10 How SEO Affects Your Business
Lecture 11 Why You Need A Keyword-Research Plan
Lecture 12 How To Research Keywords
Lecture 13 Tools to Help You Analyze Keywords
Lecture 14 Understanding Keyword Attributes
Lecture 15 Understanding Keyword Distribution
Lecture 16 Majestic Tool
Lecture 17 Ongoing Keyword Evaluation
Section 3: MONTH 2
Lecture 18 Understanding Content Optimization
Lecture 19 Optimizing Site Structure
Lecture 20 Optimizing Textual Page Elements
Lecture 21 Optimizing Nontext Components of A Webpage
Lecture 22 Optimizing For Personalized Search
Lecture 23 Interpreting The Code Behind Webpages
Lecture 24 Understanding How Search Engines Index Content
Lecture 25 Working With Canonical URLs and Redirects
Lecture 26 Leveraging Microformats
Lecture 27 Working With Server-Side Factors
Lecture 28 Using Google Search Console
Lecture 29 Overview of Long-Term Content Strategies
Lecture 30 Plan A Successful Content Strategy and Avoid Common Mistakes
Lecture 31 Understanding Different Types of Content
Lecture 32 Getting Ideas For Content
Lecture 33 Working With An Editorial Calendar
Lecture 34 Promote Your Content With Social Media
Lecture 35 Measuring Content Performance
Lecture 36 Understanding the importance of links
Lecture 37 Building Internal Links
Lecture 38 Building External Links
Lecture 39 Finding Link-Building Opportunities
Section 4: MONTH 3
Lecture 40 Measuring SEO Performance
Lecture 41 Analyzing Keywords
Lecture 42 Analyzing Links
Lecture 43 Understanding SEO and eCommerce
Lecture 44 Understanding Local SEO
Lecture 45 Understanding Mobile SEO
Lecture 46 Keywords: The foundation of Digital Marketing
Lecture 47 Why Keywords?
Lecture 48 Keywords Research Shows Intent
Lecture 49 Keywords Provide Context
Lecture 50 Research The SERPs
Lecture 51 Keyword Tools: Search Engines
Lecture 52 Keyword Tools: Wordtracker
Lecture 53 Keyword Concepts: Long tail and Short tail
Lecture 54 Keyword Concepts: Plurals
Lecture 55 Keyword Concepts: Questions
Lecture 56 Keyword Research: Buying Cycle
Lecture 57 Keyword Research: Observations
Lecture 58 Keyword Research: Organize by Phrase Structure
Lecture 59 Use Trends Data to Complete The Picture
Section 5: MONTH 4
Lecture 60 Apply Your Data to Your Website Structure
Lecture 61 Map Your Keyword Data to A Calendar
Lecture 62 Present Your Strategy
Lecture 63 Search Engine Optimization (SEO)
Lecture 64 Develop SEO Plan For Your Blog
Lecture 65 Content Marketing Aspects to Consider
Lecture 66 Refine Your Strategy
Lecture 67 Affiliate Marketing
Lecture 68 Understanding General versus Local SEO
Lecture 69 Anatomy of Local Search Results
Lecture 70 Exploring Local Ranking Factors
Lecture 71 Identifying Keywords For Your Business
Lecture 72 Using Online Keyword Tools
Section 6: MONTH 5
Lecture 73 Google Analytics
Lecture 74 Google My Business
Lecture 75 Understanding Eligibility to Claim A Google My Business Profile
Lecture 76 Claiming Your Google My Business Profile
Lecture 77 Optimizing Your GMB Profile
Lecture 78 Hyper Boosting Your GMB Listing
Lecture 79 Keeping Customers Informed During COVID-19
Lecture 80 Getting and Managing Reviews for Higher Rankings
Lecture 81 Setting Up A Business Listing On Top Citation Sites
Lecture 82 Creating A Holistic Page Experience For Visitors
Lecture 83 Technical Must-Haves for Your Site
Lecture 84 Optimizing Your Site With Tags
Lecture 85 Getting Local Backlinks
Lecture 86 Writing Website Content That Addresses Searcher Intent
Lecture 87 Start with The Page Title
Lecture 88 How Search Engines Display Your URLs and Page Descriptions
Lecture 89 Optimize Primary Page Structures
Lecture 90 A Word of Warning About SEO
Lecture 91 Take Time to Optimize The Details
Section 7: MONTH 6
Lecture 92 Building Local Authority for Your Business
Lecture 93 Google Advertisement: SEM for Your Business
Lecture 94 Google Ads: Interface and Display campaign
Lecture 95 Google Ads: Search and Video Ads
Lecture 96 Social: Engage by knowing The Need, The Time, and The Language
Lecture 97 Email: Educate and Engage The Needs of The Audience
Lecture 98 LinkedIn Advertisement
Lecture 99 Facebook Advertisement
Lecture 100 A/B Testing
Lecture 101 Instagram Advertisement
Lecture 102 Maintain Keyword Groups with Specific Destinations
Lecture 103 Build Your Quality Score with Keyword Themes
Lecture 104 Utilize Negative Keywords
Lecture 105 Target Ads and Campaigns with Keywords: Location, Time, and Words
Lecture 106 Content Marketing: Answer Questions and Anticipate Events
Lecture 107 Optimizing Product Pages for SEO
Lecture 108 Optimizing eCommerce Content Pages
Lecture 109 Buyer Journey and Keywords
Lecture 110 Understanding How e-Commerce SERP Works
Lecture 111 Continue Learning SEO For eCommerce
Section 8: MONTH 7
Lecture 112 What is Web Design and Development?
Lecture 113 A Deeper Look at Web Design and Development
Lecture 114 Good Web Design
Lecture 115 Principles Of Design Implementation
Lecture 116 The Beginner's Guide to HTML and CSS for Marketers
Lecture 117 How to Make a WordPress Website
Lecture 118 How to Create A Business Email Address
Lecture 119 How to Activate Your Free SSL Certificate
Lecture 120 What is Web Analytics?
Lecture 121 How to Measure Digital Advertising Campaign Effectiveness
Lecture 122 Web Analytics Basics
Lecture 123 Web Analytics Tools
Lecture 124 Web Analytical Roadmap
Lecture 125 Web Analytics Strategy
Lecture 126 Congratulations!
Entrepreneurs who want to be more entrepreneurial,Traditional marketers and marketing executives who want to play a bigger, sharper game,Marketing managers and senior management,IT managers,Small business owners who may or may not want to stay small,Graduates with no plans to wait around,Career changers,Whoever needs to create and apply a digital marketing strategy for their organization,Anyone in marketing or business who wants to show the world what they can do
Homepage
https://www.udemy.com/course/professional-diploma-in-search-engine-marketingtm/
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